The full horror is in my LinkedIn, but here’s a potted history of things I think have shaped me professionally.

There’s a whole bunch of great people and teams represented here, and it’s an honour and a privilege to have worked with them. I thank all of you for having me.

2021 – now

Design lead

NHS Digital

I jointly lead a small team of designers of varying flavours across 3 squads in “urgent and emergency care digital services”.

2020 – 2021

Lead designer

NHS Digital

Leading interaction design on 111 online and the “urgent care self-service tool”. COVID hits and 111.NHS.UK is quickly part of the response.

Storyboarding a self-service tool experience

GDS services week 2020

A 1 hour remote talk about 111 online for GDS services week 2020, with a focus on connecting to GP online consultation products.

2018 – 2020


NHS Digital

Begin working on 111 online as interaction designer. One piece of the team getting 111 online through the GDS live service assessment.

111 online live mission patch

Service Design in Government 2018

A 45 minute talk about the NHS Alpha and Register with a GP projects at SD in GOV.

2017 – 2018


Department of health

A really interesting stint in DH Digital, which went on to become part of NHSx. Exploring complex services, often alongside policymakers. Often very high altitude service exploration and design, but with opportunities to zoom into prototyping and ideas of what could be.

Mapping the bereavement journey from a discovery into the Medical Examiner service.
2016 – 2017


NHS Digital

I spent time on the NHS.UK beta, the start of what is now NHS.UK. Then I shifted to an alpha stint for “register with a GP”, the initial transactional service we aimed to deliver.

NHS beta sketch of an outpatient guide

DHOx and UX Oxford

A 40 minute talk for a combined Digital Health Oxford and UX Oxford meetup, about the NHS Beta and Register with a GP projects.

2015 – 2016


NHS England / Department of Health / HSCIC

The NHS alpha was the start of my work in healthcare. Yet another amazing team that it was an honour and a pleasure to be part of. A 3 month project to “validate an approach, and a vision of what a future NHS.UK service might look like.”

GDS came and talked to us about the NHS Alpha
2013 – 2015

Frontend dev / designer

Government digital service

GDS gets a lot of hype, but this was a life-changing experience. Working with amazing people doing things very much outside my comfort zone.

Live data for Sprint 15 at the British Film Institute

Frontend dev / designer

HM land registry

During my time at GDS I got to join some honest-to-god legends working at the Land Registry. My first experience of transformation.

Land registry alpha mission patch
Mission patches, the toughest gig there is
2012 – 2013

Frontend dev

University of Surrey

A watershed moment of working in-house, with some unbelievably great people.

2004 – 2010

Frontend dev

Design UK (now Konstructive)

My first and longest agency gig. I learnt so much here.

1998 - 2004

Interactive designer

Electronic solutions (now EG+)

I cut my teeth doing prepress layout and automation work (Quark and Applescript), getting into web via the time-honoured route of “sorting out the company website”. After that Damascene moment, it was all about the medium of the web.

1994 – 1998

BA Hons Visual studies (fine art)

University of Portsmouth